A note from our founder

TOV began with a dream to make great design feel personal, joyful, and within reach. I started this brand with 2500 dollars in a New York basement while raising three kids and searching for furniture that felt like me. I wanted pieces that made my home feel inspiring without the luxury price tag, and I knew others felt the same.
TOV was built for anyone who has ever wanted a home that reflects their voice. Every collection celebrates creativity, confidence, and the belief that style belongs to all of us. My hope is that TOV brings joy, warmth, and a spark of self-expression into your space.

xo
Chaya Krinsky

Our
mission

Our mission at TOV Furniture is to bring beautifully designed, style-driven pieces into homes everywhere while keeping comfort and accessibility at the core. We believe your home should look and feel like you, so we create collections that spark expression, warmth, and delight. Since 2013, we have approached design with a focus on playful shapes, confident palettes, and the feeling of coming home to a space you truly love.

Our motto

With “Don’t Be Boring,” we celebrate the beauty of individuality. Your home should feel expressive and thoughtfully curated, and our pieces are made to help you create a space that feels uniquely yours.

Leadership

TOV Furniture was created by Bruce and Chaya Krinsky, a powerhouse couple driven by bold ideas and a passion for accessible design. Proudly woman powered, the brand is shaped by Chaya’s creative eye and her belief in representation throughout the industry. Their leadership reflects warmth, authenticity, and a dedication to helping customers create spaces that feel expressive and uniquely their own.

CHAYA KRINSKY

CHAYA KRINSKY

Co-founder & lead visionary

As Lead Visionary, Chaya brings a global design perspective shaped by her travels, culture, and the lived experience of being both a mother and a woman in the industry. Her eye for expressive, confidence-boosting design guides every collection and helps TOV create pieces that feel personal, inspiring, and true to the way real people live.
BRUCE KRINSKY

BRUCE KRINSKY

Co-founder & chief problem solver

With years of real estate experience and a passion for reinventing outdated systems, Bruce leads with a problem-solving approach that puts customers at the center. His disruptor thinking has helped TOV grow from a small idea into a design-forward brand supported by strong operations, reliable service, and a clear vision for the future.

Capabilities & design philosophy

TOV Furniture continues to redefine what interior design can look like. Our pieces range from velvet seating to architectural tables and eye-catching accents, all developed in Miami and crafted by a global networks of artisans and manufacturers. This commitment to quality and innovation allows us to lead industry trends and bring fresh, expressive design into homes everywhere.

Our catalogue

LIVING ROOM

LIVING ROOM

Sofas, sectionals, and lounge chairs

DINING

DINING

Tables, chairs, and sideboards


BEDROOM

BEDROOM

Beds, dressers, and nightstands

Home Office & Storage

Home Office & Storage

Desks, bookcases, and cabinets

OUTDOOR

OUTDOOR

Weather-ready seating and décor

Every collection balances modern aesthetics with approachability, combining bold color palettes, tactile materials, and timeless silhouettes that speak to both design enthusiasts and everyday homeowners. TOV’s Miami design base keeps each collection aligned with global style movements, blending coastal vibrancy with cosmopolitan sophistication.

Innovation & digital reach

Ecommerce storefront

Ecommerce storefront

Beyond furniture, TOV is a digital-first lifestyle brand. Its ecommerce site, tovfurniture.com, offers the full catalog with clear shipping, warranty, and return policies.
Social media

Social media

TOV’s marketing centers on social storytelling, engaging over 260K followers across Instagram and TikTok with bold design content and a vibrant, loyal community.
Results & growth

Results & growth

Since its founding in 2013, TOV Furniture has maintained consistent double-digit growth through its hybrid direct-to-consumer and wholesale model. Its products are available online and through select retail partners, expanding reach while preserving creative independence. By 2023, online sales grew over 200% year-over-year, driven by social engagement and a passionate community of design lovers sharing and celebrating their spaces.

read more

Testimonials & customer impact

Customers and editors alike praise TOV for offering “statement furniture at approachable prices.”

Our reviews

The quality far exceeds expectations. You can see and feel the craftsmanship in every detail, it’s luxury design without the luxury price tag.

Craftsmanship & value

High-quality craftsmanship for the price point.

TOV’s team goes above and beyond. Their transparency, responsiveness, and genuine care make you feel like more than just a customer — you feel part of the brand.

Customer care

Excellent customer service and brand transparency.

The Calliope Vegan Shearling Sectional combines plush, cloud-like comfort with standout design—functional, fashionable, and ideal for small living spaces.”

In the press

Featured by Couch.com as a 2024 Best Statement Sectional.

Looking ahead

TOV Furniture’s future lies in deepening its connection with consumers who value creativity, inclusion, and bold self-expression. Plans for 2025 include:

Expanding eco-friendly materials and responsible sourcing

Strengthening partnerships with designers and 
creators

Using digital media to spotlight underrepresented voices in design

With fearless creativity, strong leadership, and an unwavering commitment to inclusivity, TOV continues to redefine what modern living looks like — one bold piece at a time.

From its beginnings as a small, women-powered design house to its rise as a global lifestyle brand, TOV Furniture has proven that daring design and authenticity never go out of style. With fearless creativity, strong leadership, and an unwavering commitment to inclusivity, TOV continues to redefine what modern living looks like — one bold piece at a time.