At TOV, our promise has always been clear. We design trend forward furniture that doesn’t break the bank. In 2025, every decision we made came back to that idea.
This was a product led year. We focused on refining our point of view through stronger silhouettes, more confident proportions, and materials that feel substantial and intentional. We designed for real homes and real life. Pieces that feel expressive but practical, trendy but not disposable.
As our product offering evolved, we were also intentional about how TOV showed up beyond the screen. This year, we brought the brand into physical spaces that felt natural and culturally aligned. From our presence at Surf Lodge in Montauk to Snow Lodge in Aspen, and our highly anticipated launch at BDNY, these moments were about connection. Letting people experience TOV in environments that feel social, creative, and lived in.
Behind the scenes, we focused on building for the long term. Strengthening systems. Bringing more work in house. Creating consistency across product, packaging, and the overall customer experience. We paid close attention to how it feels to receive TOV furniture and make it part of everyday life.
Sustainability continued to guide our growth. Reaching over one million bottles saved this year, alongside furnishing more than one million homes, was a meaningful milestone for us. These numbers represent responsibility as much as scale. As we grow, we remain committed to making thoughtful choices that balance design, accessibility, and impact.
What stood out most in 2025 was confidence. In our brand. In our designs. And in our customers. People became more intentional with their homes and more sure of their personal style. That confidence reinforces why our promise matters. Great design should feel exciting, personal, and attainable.
As we look ahead to 2026, our focus remains simple. Lead with product. Build experiences that feel authentic. Continue designing furniture that reflects how people really live today.
Thank you for being part of this year with us.
With gratitude,
Chaya
Founder, TOV Furniture
